About the project
We’ve worked on a few projects for tsquared including their product catalog, packaging, store displays, bags and product labels. Our most recent project was a redesign of their logo.
The tsquared t-shirts are made of quality Pima cotton and cut in a fashionable yet basic style. The customer for these t-shirts is someone who relies on a t-shirt as a staple of their wardrobe but also wants a premium shirt.
tsquared tees have displays that function like an Automat at department stores and the shirt is sold via delivery services in NYC.
Our goal was to make the logo more conceptual and bring in a logomark versus just a logotype. We also wanted to update the typography in use and make sure the logo was bold and substantial enough to work in a variety of sizes and applications.