About the project
Logo and identity kit for Boston-based real estate agency. We had a thorough discovery process with this client and explored a variety of logo design styles and names for their agency.
The client gravitated toward designs that were clean, contemporary and colourful in style. So we focused on using bold sans-serif typography that would work well scaled large and small, depending on how it was applied.
A key goal with the logo design was that it be versatile enough to work for each individual agent and also for them as an agency. We created a color system that worked as a palette for the agency and each agent had their own hue. In this way, we were able to create clear visual systems for each agent that worked within the larger agency identity.