About the project
tsquared has entrusted us with a number of design projects, including their product catalog, packaging, displays in stores, bags and product labels. The most recent project was a redesign of their logo.
tsquared t-shirts are made of quality Pima cotton and cut in a basic yet fashionable style. Customers for these t-shirts include those who rely on t-shirts as a staple in their wardrobe while also wanting a premium shirt.
The tsquared tees are displayed like an Automat at department stores and are sold through delivery services in New York.
The goal was to make the logo more conceptual and to introduce a logomark instead of just a logotype. Also, we wanted to update the typography in use and make sure the logo appeared bold and substantial enough to work in a variety of sizes and applications.
We created a collection of modern and geometric logomarks that we paired with a variety of sans serif logotypes.